First and foremost, our RGBW processor does not sacrifice image quality in bright light. It produces higher resolution and fewer artifacts than most leading Bayer systems.
In overexposed highlights where W pixels clip, RGB can still contain usable data. This allows for full color highlight recovery and effective dynamic range extension. Please contact us for a more nuanced explanation of this powerful technique.
Our RGBW system has double the sensitivity of a comparable Bayer system. In our 1.12μ pixel prototype this translates to 6.9dB in dark read-noise limited images and 3.5dB in bright photon shot noise limited images